Privacy notice
Version 2026-10-16 ยท Effective 16 October 2026. Written for parents and guardians. Please read it before you create a child profile.
1. Who we are (data controller)
Mathidia Junior is operated by ASM Professional Services, KVK Number 42137630, VAT ID NL005526019B33, the Netherlands. We are the controller of the personal data described here. Contact for all privacy matters, including our data protection contact: support@mathidiajunior.com.
2. Scope and who this notice covers
This notice covers mathidiajunior.com and the installable app. It applies to parents and guardians (account holders, who must be 18 or over) and to children aged 4โ12 whose profiles a parent creates. Children cannot create accounts themselves. A shorter summary for families is on our children's privacy page.
3. What we collect and why
| Data | Whose | Purpose | Legal basis |
|---|---|---|---|
| Email address, name (optional), country, password or sign-in link | Parent | Create and secure your account, send service emails | Contract (GDPR Art 6(1)(b)) |
| Plan, trial dates, payment status, Stripe customer reference | Parent | Provide and bill your subscription | Contract; legal obligation for tax records (Art 6(1)(c)) |
| Child nickname, date of birth or age, picture avatar, 4-digit code (stored only in scrambled form), daily time limit | Child | Create the learning profile and choose age-appropriate maths | Parental consent (Art 6(1)(a), Art 8; COPPA) |
| Answers, scores, mastery, stars, badges, streaks, time spent, weekly challenge results | Child | Teach, adapt difficulty, show progress, send parent reports | Parental consent |
| Random device code, device type, browser, approval status, last seen | Both | Let you approve or block the devices your child uses; security | Legitimate interest in keeping children's accounts safe (Art 6(1)(f)) |
| Consent history: date and time, notice version, method, purpose, country rule, withdrawals | Both | Prove and respect your consent choices | Legal obligation (Art 7(1)) |
| Security and activity records (for example sign-ins, wrong-code attempts, device approvals) | Both | Detect misuse, protect accounts, investigate problems | Legitimate interest |
| Messages you send us | Parent | Answer your questions | Legitimate interest / contract |
We never ask a child for their real name, email, phone number, photograph, school, address or location. Children cannot chat, message, post or share anything. If you do not provide the required parent and child details we cannot provide the service.
4. Parental consent
A signed-in parent must confirm they are the child's parent or legal guardian and give consent before a child profile is created or any learning data is collected. Each consent, withdrawal and re-consent is stored as a new, dated record showing the notice version you saw. You can withdraw consent for any child at any time in the parent zone; the child's access stops immediately and no further learning data is collected until you consent again. Withdrawal does not affect processing that took place before it.
United States (COPPA): when you buy a paid plan, the card payment through Stripe is used as part of verifying that a parent is giving consent. On the Free Trial, a US parent must first click a consent link we email them, and we then send a follow-up confirmation ("email plus"). No child profile can be added until this is done. Because we never disclose children's data to third parties, this method is permitted under COPPA.
5. What we do not do
- No advertising, no ad networks, no behavioural profiling for marketing.
- No sale or rental of personal data, and no "sharing" for cross-context advertising.
- No third-party analytics or social-media pixels.
- No AI model training on your child's data, and no AI chat with children (see our AI policy).
- No automated decisions with legal or similarly significant effects. Difficulty adjustment is educational only, and you can see it in reports.
- No marketing emails to children. We email parents only about the service unless you separately opt in.
6. Voice features
Reading aloud and spoken answers use features built into your child's browser or device. We do not receive, record or store audio. Some browsers (for example Chrome and Safari) may send speech to the browser maker (Google or Apple) to turn it into text, under that company's own privacy terms. You can simply not use the microphone button; all questions can be answered by tapping or typing.
7. Who processes data for us
| Processor | Role | Location |
|---|---|---|
| Lovable Cloud (with its hosting providers) | Website hosting, database, sign-in, file storage, service emails | EU and United States |
| Stripe Payments Europe Ltd / Stripe, Inc. | Payments, invoices, customer billing portal (independent controller for its own fraud and legal duties) | Ireland and United States |
| Your browser maker (e.g. Google for Chrome, Apple for Safari) โ only if an adult turns on voice answers | Browser speech recognition may process the child's spoken answer on its servers. Off by default; managed under Privacy choices on the Cookies page. | Varies (often United States) |
Processors act only on our written instructions under data processing terms. We may disclose data if required by law, to protect a child's safety, or to a buyer of the business under equivalent protections, in which case we will tell you first.
8. International transfers
Some processors are in the United States or other countries outside the EEA, UK and UAE. Transfers rely on the EUโUS Data Privacy Framework where the recipient is certified, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, and, for the UAE, contractual safeguards under the Federal PDPL. You can ask us for a copy of the safeguards.
9. How long we keep data
| Data | Kept for |
|---|---|
| Child profile and all learning records | Until you delete the child or your account. If a family account is inactive for 24 months, we email you and then delete it 30 days later. |
| Child sign-in sessions | 14 days, or until signed out or revoked |
| Device approval links | Until used or expired (hours) |
| Parent account | Until you delete it (or inactivity deletion as above) |
| Consent history | Life of the account plus 3 years, to prove consent if challenged |
| Security and activity records | 24 months |
| Invoices and payment records | 7 years (Dutch tax law), held by Stripe and in our accounts |
| Backups | One automatic backup per day (taken at 3:00am UAE time), kept for up to about 14 days, then overwritten. Deleted data is not restored to the live service; if a backup is ever restored we re-apply deletions. |
10. Your rights
Depending on where you live, you (and your child, through you) have the right to:
- access your data and your child's data, and download a copy (in the parent zone, under Account);
- correct inaccurate data (edit any child profile at any time);
- delete a child profile or your whole account (see Delete your data);
- withdraw consent at any time, which stops the child's access and further collection immediately;
- restrict or object to processing based on legitimate interests;
- data portability (machine-readable JSON export);
- under COPPA, review your child's information, refuse further collection and have it deleted;
- under US state laws (e.g. California), know, delete and correct, and not be discriminated against for exercising these rights. We do not sell or share personal information;
- complain to a supervisory authority: Autoriteit Persoonsgegevens (NL), the ICO (UK), the UAE Data Office, the US FTC, or your local regulator.
To use a right we cannot do through the dashboard, email support@mathidiajunior.com from your account email. We verify you are the account holder before disclosing or deleting any child data and reply within one month (45 days for US requests). We never act on a request from someone who is not the account holder.
11. Security
Data is encrypted in transit (HTTPS) and at rest. Access is controlled per family at the database level. Child codes are stored only in scrambled (hashed) form, and repeated wrong codes temporarily lock sign-in. New devices need a parent's approval. Staff access is limited to the owner and is logged. If a breach is likely to put you at risk, we notify the regulator within 72 hours and tell you without undue delay.
12. Cookies and storage
We use only strictly necessary cookies and browser storage. See our cookies & storage policy.
13. Changes to this notice
We will show the new version and date here. If a change affects how we use children's data, we will ask for your consent again before it applies to your child.
Official references
These are the primary sources our policies follow. We review them at least every 12 months, and sooner when the guidance changes; any change to our policies is approved by the service owner before it takes effect.
- ICO โ Children's Code (UK) โ The UK Information Commissioner's 15 standards for children's privacy, default settings, profiling, parental controls and age-appropriate design.
- FTC โ COPPA compliance guidance (US) โ US Federal Trade Commission guidance on parental consent, privacy notices, children's data, security and deletion, including the 2025 Rule amendments.
- European Commission โ protection of minors under the DSA (EU) โ Commission guidelines (July 2025) on the safety, privacy and protection of minors online under the Digital Services Act.
- UAE โ child digital safety โ UAE government guidance on child digital safety and the relevant UAE legislation.
- W3C โ WCAG 2.2 (accessibility) โ The Web Content Accessibility Guidelines standard used as the audit baseline for the learning experience.